Brand Builder Workbook
The value of a strong brand.
Your brand is more than just a logo or a colour scheme — it’s the story you tell and the way you connect with your audience.
As a disabled creator, building a brand that truly reflects your values, vision, and lived experience can set you apart.
But where do you start?
The Brand Builder Workbook is designed to help you set up the foundation of your personal or business brand — without the guesswork.
Introducing the Brand Builder Workbook.
This comprehensive, self-paced workbook is your guide to building a brand that is consistent, recognizable, and impactful.
From setting your brand purpose to defining your visual identity, this workbook takes you through every step of the process.
The result? A create a brand that feels authentic and uniquely yours.
Build your brand pyramid
Establish your brand purpose:
Discover your “what,” “how,” and “why” to build a strong foundation for your brand.
Identify your target audience:
Identify your ideal audience and learn how to speak directly to their needs and values.
Define your brand personality:
Craft a voice that aligns with how you want to show up while remaining relatable to your target audience.
Set your visual branding:
Choose your brand’s colours, fonts, and style to create a cohesive look that reflects your brand personality.
Choose your messaging:
Narrow down your focus to 3–5 topic areas that reflect your brand’s purpose and resonate with your audience.
Your brand deserves to stand out.
Disabled creators face unique challenges when building their brands, from battling stereotypes to creating visibility in spaces that weren’t designed with us in mind.
I designed the Brand Builder Workbook to help you navigate these challenges and create a brand that not only represents your story but also stands out.
This isn’t about perfection — it’s about progress.
Branding is an organic process, and this workbook will guide you through creating a strong, flexible foundation that can grow with you.