Brand Builder Coaching

Disabled entrepreneurs: Craft a powerful brand you’re proud of in four creative and transformative coaching calls.

Brand Builder Coaching is a 1:1 coaching program designed for disabled creators and entrepreneurs who are ready to build or refine their brand, but don’t know how to move forward.

Whether you have an idea you’re unsure how to shape into a brand or you’ve already started but need more clarity and confidence, this program will help you develop a brand strategy that feels authentic and positions you for growth.

In just four coaching calls, you’ll have a solid foundation for your brand, a clear mindset on how you want to show up, and the confidence to move forward with purpose.

“Ali really helped me laser in on exactly what my entire brand was about, challenging and disrupting the body positivity space, which is something I just wasn't able to put into words before our sessions.”

— Jill Cabernel, @jillcabernel

  1. You want to build something of your own, but most social media and branding advice feels ableist or doesn’t resonate with your experience as a disabled creator.

  2. You’ve tried showing up online, but you worry that you don’t have enough authority to show up as a disabled entrepreneur in your space.

  3. You see other disabled creators building strong brands, but you wonder if you have what it takes to do the same.

  4. You already do a lot as a disabled entrepreneur or creator, but you don’t know how to bring it all together under one cohesive brand.

  5. You want to take up space with confidence, but you’re struggling with getting past internalized ableism and imposter syndrome in order to show up authentically.

This is for you if:

You’re used to defying expectations.
Do the same with your brand.

I built my brand on my own terms — now I help other disabled creators do the same.

For years, I tried to make traditional work environments fit me. I compromised on my needs, refused to embrace my disabled identity, and constantly felt like I had to advocate for myself in spaces that weren’t built for me.

Eventually, I realized I’d had enough.

So, I stopped asking for opportunities that would inevitably make me uncomfortable—and I built my own.

In the last four years, I’ve made over $350,000 working for myself — without hiding who I am. I built Seated Perspectives, a Canva-award-finalist brand, from the ground up, and I’ve worked with disabled entrepreneurs, journalists, advocates, and content creators to help them take up space with confidence.

I know how hard it is to step into your expertise when most spaces weren’t designed with you in mind. But you don’t need to change who you are to build a brand that gets recognized and paid.

You just need the right strategy—and I can help you create it.

“Ali helped me get to the heart of what I do, what I want to do in future, and how best to engage people in that plan. Together we realised that my work isn't bitty at all. It's actually all guided by one central principle: Building a better, anti-ableist world for disabled people.”

— Lucy Webster, @lucywebsterjournalist

Your path to entrepreneurship may be different, but that’s what makes it powerful.

To help you build a recognizable brand that’s aligned to your mission and ready to attract opportunities, we’ll:

Clarify your brand elements and vision, so you can confidently communicate who you are and what you do.

Develop a brand strategy, so you know exactly how to position yourself and attract the right audience.

Clarify your messaging, so you can create content that resonates, builds connection, and drives income opportunities.

Create an action plan, so you leave with a clear path forward, not just ideas.

Once you craft a brand that feels aligned and captures attention, you’ll:

Show up with confidence, knowing exactly how to position yourself and communicate your brand’s value.

Attract the right audience, so you’re building a community that supports, engages, and invests in your work.

Have a clear strategy for attracting opportunities, so your brand isn’t just a passion project—it’s a revenue-generating asset.

Feel ownership over your brand, knowing it truly represents you and your mission.

“Working with Ali really helped me refine and focus my brand. Through our discussions, I was able to narrow down exactly what my purpose is and who my message is for."

— Marisa Giachetti, @chronicallymissyg

together we’ll work on:

  • Clarifying your brand identity

    We’ll define your brand’s core elements — your purpose, audience, your visuals, and unique positioning — so you can show up with clarity and confidence.

  • Developing your brand strategy

    You’ll learn how to strategically position your brand to attract opportunities, build an engaged community, and generate income.

  • Overcoming mindset blocks

    We’ll work through any internalized ableism, imposter syndrome, or self-doubt that’s holding you back — so you can take up space with authority.

  • Refining Your Messaging

    We’ll craft messaging that resonates, helps you connect with your audience, and positions you as an authority in your space.

  • Creating an Aligned Content Plan

    You’ll start developing a content strategy that reflects your brand, supports your business goals, and feels sustainable for you.

What’s included in Brand Builder Coaching?

Four 1:1 one-hour coaching calls

  • Personalized coaching to refine your brand, messaging, and strategy

  • Space to ask questions, get feedback, and troubleshoot challenges in real time

  • If you’re based in Vancouver, we can schedule these in person!

A detailed brand audit 

  • A deep dive into your current brand (or starting from scratch)

  • Insights on what’s working, what needs refining, and how to strengthen your positioning

Detailed post-call notes and action items

  • No need to remember everything — each session comes with detailed notes and recommendations

  • Actionable steps so you know exactly what to work on between calls

The brand workbook

  • A digital guide to help you clarify your brand elements, messaging, and strategy

  • Space to build out your brand in between sessions

A customized brand roadmap

  • A step-by-step plan for making your brand attract opportunities

  • Clear next steps tailored to your goals and where you are in your journey

Get started for $497

For payment plans or to pay in Canadian dollars, email me at ali@seatedperspectives.co.

 FAQs

  • No problem! We can spend the first call figuring out what you want to accomplish and how to shape a brand around that. You don’t need all the answers before you start — part of the coaching process is helping you get clarity.

  • Absolutely. Your brand goes beyond social media. It makes up the foundational pieces that sit behind the work you do, the services you offer, and how you show up with your clients or your community. We can dedicate our coaching time to establishing your brand fundamentals, and then discuss how to leverage them in your unique case.

  • That’s fair. But have you ever worked with someone who is also a disabled creator? A lot of mainstream business and branding advice doesn’t account for what it means to build a brand as a disabled entrepreneur. My approach is collaborative and disability-aware, meaning we’ll create a strategy that actually works for you.

  • Disabled folks are inherently creative. You may not be a designer (I’m not either!), but that doesn’t mean you can’t build a brand. I’ll provide frameworks, tools, and guidance to make sure you have everything you need to bring your brand to life.

  • Absolutely! Whether you’re starting fresh or refining what you’ve already built, this program will help you get clearer on your strategy, messaging, and how to attract income-generating opportunities. Some of my most successful clients came in with an existing brand and came away with more clarity, confidence, and an evolved vision.

  • We’ll go at a pace that makes sense for you. You’ll book one call at a time, and I’ll share my notes and feedback by email in between for you to absorb and work on on your own time. When you feel ready to book the next call, you can. 

    I’m not going to rush you. If there’s a long gap between calls, I’ll just check in with a gentle reminder.

  • I get it. Investing in yourself can feel like a big step. But the reason I created this coaching program is to help disabled folks take control of their income the way I have. This program is designed to give you the tools and strategies to start generating income in a way that’s sustainable for you.

Your lived experience makes you an authority.

Let’s create a brand that proves it.

The system wasn’t built for us. Disabled entrepreneurs have to work twice as hard just to be acknowledged, let alone chosen for opportunities. 

But that doesn’t mean you can’t build something that works for you.

Instead of fighting for space in inaccessible workplaces, why not build a brand that supports your expertise, your creativity, and your future?

I’m here to help you make that happen.